I have written on this subject several times because it is one I am passionate about. It is one of those catch phrases that we all think we understand - and do. But then we just can’t resist that One Click on the internet. It seems so easy and so cheap. And trust me - I am guilty of late night Surf Shopping too!
But with that click we send money streaming through cyber space out of our community to who knows where. Money that could have helped our neighbors pay their mortgage, our school buy supplies and our community remain robust and intact.
And really, what do we get with that click? Not the Made in Michigan, Made on the Island, gifts featured during Holly Daze. Not the handpicked merchandise featured by our shopkeepers. Not the personal insight of those that know us and the individuals we are shopping for.
And not the connection to the joy of the season found during Holly Daze when our businesses are decked out in their finery, and person-to-person, human good cheer abounds.
Shopping locally is truly one of the best gifts you will give this holiday season - to yourself and to your neighbors.
Act as if what you do makes a difference. It does. ~William James